Stackgap is an Australian managed signal integrity service that recovers, validates, and monitors your marketing signals server-side — so every platform in your stack finally tells the same story.
Fully managed and independently supported. Before you commit to anything, we'll show you exactly what you're losing and what it's costing you.
Built for teams that need more than a basic tracking setup – and want ongoing signal reliability, validation, and visibility.
Modern digital marketing depends on reliable signals – from both user activity and the systems across your marketing stack.
But signal quality is under pressure.
Browser restrictions, ad blockers, consent complexity, CRM and ecommerce mismatches, and constant platform changes can create blind spots in reporting and optimisation. What your pixel reports, what analytics reports, and what your CRM reports can quickly drift apart.
This gets even more painful when teams move from ROAS to POAS.
Returns, cancellations, discounting, offline sales, and delayed CRM outcomes can change the real picture fast – while platforms keep optimising off incomplete or inconsistent data.
Stackgap exists to close that gap.
We help teams recover, validate, and monitor conversion signals server-side so they can make better decisions with more confidence.
Stackgap was founded by David Kloeber, a Melbourne-based digital marketing specialist with a background in performance media and marketing analytics. Through his consulting practice at davidkloeber.com, David works with mid-market businesses across Australia on Google Ads and paid media strategy — and saw firsthand how broken tracking data was quietly undermining campaign performance and business decisions.
Stackgap exists because most businesses don't need another SaaS tool. They need an expert who can find where their data is breaking, fix it, and keep watching it over time.
Every Stackgap engagement is personally delivered and overseen by David — not outsourced to a junior team or automated away.
Stackgap is a done-for-you signal reliability layer that sits between your web properties and your marketing stack.
We reduce reliance on fragile client-side tracking by recovering, processing, validating, and routing cleaner signals server-side.
Signal reliability
Fewer missed or broken events
Data confidence
Clearer alignment across platforms, analytics, and internal reporting
Faster issue detection
Dashboards and alerts surface problems earlier
Tracking resilience
Less fragility as your website, tools, and consent setup evolve
Better optimisation inputs
Cleaner signals for bidding, reporting, and performance reviews
When we say signals, we mean the data points your marketing and analytics systems depend on to measure and optimise performance.
Page views, leads, form submissions, add-to-cart, purchases, subscriptions, qualified actions
Transaction IDs, click IDs, user/session identifiers, UTMs, source/medium values
Revenue, discounts, returns, cancellations, offline sales, CRM status changes, lead quality markers
A structured approach to signal recovery and signal assurance
Audit your signal flow
Map your current tracking setup, key events, identifiers, and destinations. Identify where signal loss, duplication, or mismatches are happening.
Deploy server-side recovery
Implement a server-side signal collection and routing layer tailored to your stack and priorities.
Prioritise what matters most
Focus first on the events and outcomes that directly affect reporting, optimisation, and business decisions.
Validate signal quality
Compare key values and event payloads across systems to identify mismatches, missing fields, and routing issues.
Monitor signal health
Surface signal health through dashboards and alerts so issues are caught early – before they impact reporting or campaign performance.
Create visibility for your team
Give marketers and stakeholders a clearer picture of what is being captured, routed, and trusted.
Refine mappings and routing logic
Improve delivery reliability as your campaigns, website, and platforms change.
Strengthen data confidence
Continuously reduce gaps between ad platforms, analytics, and internal data sources.
Support evolving measurement needs
Adapt the setup as your team moves into more advanced reporting, attribution, or value-based measurement.
A practical, implementation-focused pilot to improve signal reliability and prove value quickly.
By the end of the pilot, you should have:
Pilots are scoped and delivered as fixed-fee projects. Book a call to discuss your stack and receive a proposal.
"Working with an Australian telco to reconcile conversion signals across a complex multi-product stack — recovering attribution gaps between GA4, Google Ads, and their CRM that were distorting campaign optimisation."
Apps and templates can be great for standard use cases. But many teams outgrow "set and forget" tracking when they need:
Stackgap is built for teams that need recovery and reliability.
We don't just help recover signals – we help you validate them, monitor them, and keep them healthy over time.
Stackgap is built with Australian businesses in mind. We prioritise Australia-based hosting and implementation choices where possible so teams can improve signal reliability while maintaining stronger control over data handling and infrastructure decisions.
Stackgap works with performance-focused agencies as a white-label signal integrity partner. We handle the server-side implementation, validation, and ongoing monitoring — you deliver better results for your clients under your own brand.
If tracking quality is affecting your client retention or reporting confidence, let's talk.
If your platforms, analytics, and CRM are telling different stories, Stackgap can help you recover cleaner signals and monitor signal health with more confidence.
Tell us a bit about your stack (platforms, analytics, CRM, paid media channels) and we'll confirm if Stackgap is a good fit.